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By Quebec Life Coalition – Photo : katemangostar/Freepik

In early September 2025, Campagne Québec-Vie (Quebec Life Coalition) thoroughly revised its Facebook strategy. Eight months in, the results are not merely encouraging: they are, to our knowledge, unprecedented for a pro-life and pro-family organization in Quebec.

The real starting point

To properly grasp the leap, one has to look at what came before. From May 7 to August 31, 2025, in the four months preceding our change of approach, our Facebook page reached an average of 55,000 people per month. A single post had crossed the 100,000-reach threshold during that period. We were publishing roughly 14 times per month.

Statistics for the CQV Facebook page from September 1, 2025, to May 6, 2026.

What happened next

From September 1, 2025 to May 6, 2026, our posts reached 10.7 million people and generated 17.4 million views. Users reacted 245,000 times, left 114,000 comments, and shared our content close to 45,000 times. Twenty-six individual posts crossed the 100,000-reach threshold; forty-nine crossed 50,000.

On a monthly basis, our reach went from 55,000 to 1.31 million people per month. That is a 24-fold increase. Average reach per post has sextupled. Shares per post have quadrupled.

This result is not the product of higher advertising spending. The growth is essentially organic: it comes from shares, comments, and the resonance our message finds among Quebecers who, for the most part, are not already on our side.

Putting the numbers in context

Facebook has roughly 2.4 million monthly users in Quebec, a province of 8.7 million inhabitants. Since our content is entirely in French and 80% of our audience is located in Canada, the overwhelming majority of this reach is necessarily concentrated in Quebec. At the levels we are now operating at, our posts are no longer reaching only our supporters: they are showing up in the news feeds of ordinary Quebecers, across every milieu, week after week.

What is resonating

An analysis of our top-performing posts reveals clear themes.

Skepticism toward trans ideology dominates. Our highest-reaching post to date, on May 5, 2026, relayed the testimony of Rose Guérin, a young Quebec woman who began a transition at 13, underwent a mastectomy at 16, and ultimately detransitioned. It reached 762,000 people and generated 1.36 million views. A few weeks earlier, on March 11, our show of support for the owners of the Station10 hair salon, who are appealing a recent ruling by the Human Rights Tribunal, reached 705,000 people. Several other posts, on detransition cases, on school policies that hide a child's transition from parents, and on jurisdictions reversing course, crossed the 100,000-reach mark.

The drift of euthanasia also produced very-high-reach posts: an autistic teenager euthanized in the Netherlands (366,000 people reached), a 25-year-old Spanish woman euthanized after surviving rape and a suicide attempt (265,000), the looming threshold of 100,000 euthanasias in Canada (253,000). Our videos on the contested definition of brain death and its connection to organ donation were shared more than 3,600 and 3,800 times respectively, exceptional numbers that point to a deep underlying unease.

The demographic crisis and the defense of the family are reaching a massive audience. The net loss of 76,000 inhabitants in Canada in three months (328,000 reached), the "ultra-low" fertility rate of 1.25 children per woman (145,000), the fact that deaths now outnumber births in Quebec for the second consecutive year (139,000), and the moving letter from a Quebec father on welcoming his child with disabilities (94,000) all found their public.

Religious freedom and the defense of Christian heritage form a fourth pole. The threat hanging over the cross on Mount Royal in the context of Bill 9 reached 215,000 people; the adoption of the law banning street prayer reached 169,000. In parallel, the growing attraction of young Quebecers to the Church, and Mathieu Bock-Côté's column on Quebec's reconciliation with its Catholic heritage, each reached more than 170,000.

Why this matters for Quebec's public debate

A skeptical objection is always possible: "Fine, you have the numbers, but are you really shaping the debate?" To that objection, we answer with the public record of recent weeks.

Éric Duhaime observes that "a consensus is forming on natality." Paul St-Pierre Plamondon recently wrote a piece of rare beauty on the gift of self to family. Marwah Rizqy, Bernard Drainville, researchers and columnists are openly engaging the subject. Mathieu Bock-Côté denounces the alliance of elites against the ordinary family. None of these commentators cite Campagne Québec-Vie. None of them would. But the window of acceptable debate has moved, and it has moved in the direction we have been pushing since our beginnings.

At the scale on which we now operate, multiplied by 24 in eight months, in French, in a province the size of Quebec, we are no longer simply preaching to the converted. This is precisely the kind of background pressure that, accumulated week after week, eventually shifts what columnists and politicians dare to say out loud.

What this means going forward

This trajectory confirms one thing: there exists in Quebec a real thirst for serious discussion of family, life, transmission, freedom of conscience, and the drift of trans ideology. That thirst is not finding expression in traditional media, where several of these subjects remain largely off-limits. It is finding expression on Facebook, in the comments, in the shares, in the engagement.

A few months out from a provincial election, Campagne Québec-Vie is not a marginal voice. It is a pole of public discussion reaching more than a million Quebecers every month. We fully intend to make this gain bear fruit.